Jewelry display is actually a visual marketing method.
It relies on different display spaces, uses various props, artworks and accessories, and combines culture, art, taste, fashion, personality and other elements on the basis of product style positioning.
A variety of presentation techniques to fully express the functionality, features, style or themes of the sales campaign.
Perfect jewelry display can often make consumers unforgettable and impressed, stimulate their consumption, create brand influence, and spread brand culture.
10 Tips of Jewelry Display for Fall Seasons
1. Take the Counter As the Basic Display
Products of high value and requiring a small space to set off the aesthetics should be displayed on the counter as much as possible.
2. Vertical Matrix Display
Due to the limited area of the store, it is necessary to minimize the display area of the products in the horizontal direction.
When the product characteristics allow, the “vertical display” method must be adopted as much as possible to effectively utilize the “vertical space” of the store.
3. Volume Display Rules
– The upper is small and the lower is large, the upper is light and the lower is heavy.
– The left is small and the right is large, the left is light and the right is heavy.
– Put heavy and large items on the bottom and small, light items on top.
In this way, the visual center of gravity is lower, which is in line with people’s aesthetic habits.
4. Color Display Rules
– The left is shallow and the right is deep, and the upper is shallow and the lower is deep.
– The left is cold and the right is warm, the upper is cold and the right is warm, and the echelon is excessive.
5. The Main Product Priority
Different products have different competitiveness and profit levels, so stores at each stage should purposefully choose the main products to focus on promotion.
In order to ensure the sales of the main model, the display of the main model must be kept in a position and height (parallel to the line of sight) that customers can easily see.
For the rest of the tips, see the →Next Post.
DOMZO Jewelry & Gift Packaging uses the most professional design and unlimited design creativity to create all kinds of middle and high-end jewelry counter props, window props and various jewelry boxes and jewelry related products for you.
Our business philosophy is “customer-oriented, sincerity-oriented”.
We have professional service strength, abundant creative energy, smart communication vitality, and sincere modern service awareness.
We are striving for a common career goal:
To create the most perfect high-quality visual image for your enterprise, and to further expand the potential value of brand culture.
